GameChanger by Ground Game

Put AI to workin your business.

We help you identify the opportunities, build the tools, and get your team using them. AI strategy, hands-on execution, and the people to make it happen.

You work with the people who build it: Marc Snegg, JP Domínguez, Juan Trujillo

Strategy
Roadmapgrounded in your business
Execution
Toolsbuilt around your workflows
Implementation
Supportintegration, security, training
People
Teamto make it happen
GameTime, our AI tools for sales coaching, call analysis, and follow-up: the smart call queue.
We build for ourselves, too. GameTime: sales coaching, call analysis, and follow-up.
Find · Build · Keep improving
  1. Find the opportunityRoadmap · Priorities
  2. Build the solutionWorking tools · Real use
  3. Keep improvingIntegration · Security · Training

How we work

You see the potential. Let’s make it operational.

Where most teams are

  • Your people are buried in manual work
  • Your information lives across disconnected systems
  • You have ideas for AI
  • Turning ideas into working solutions takes time, expertise, and capacity

With GameChanger

  • Business operators, builders, and security expertise together
  • Opportunities prioritized by impact, cost, and effort
  • AI tools built around your workflows, data, and systems
  • Integration, security, training, and ongoing improvement

Find the opportunity. Build the solution. Keep improving.

  1. Pass 1

    A roadmap grounded in your business.

    We learn how your company works, find the bottlenecks, and prioritize opportunities based on impact, cost, and effort.

  2. Pass 2

    Working tools you can use.

    We build and connect AI tools around your workflows, data, and existing systems. Test quickly, learn from real use, and develop what works.

  3. Pass 3

    Support through implementation.

    We handle integration, security, training, and ongoing improvement so the tools become part of how your team works.

Engagements

The right team for where you are.

Start with a roadmap, bring in fractional expertise, or build a dedicated team. We shape the engagement around your priorities and the work ahead.

Same three people on every package: Marc Snegg, JP Domínguez, Juan Trujillo

  • Fractional execution

    Ongoing

    Get ongoing access to experienced builders, technical leadership, and security expertise.

    • Experienced builders
    • Technical leadership and security expertise
    • We prototype, implement, and improve tools
    • Against an agreed set of priorities

    Shaped aroundYour priorities

    Talk about fractional (opens in a new tab)
  • Dedicated capacity & build pods

    Sustained

    When you need sustained execution, we recruit and assemble dedicated talent.

    • From an individual engineer to a build pod
    • Development and automation
    • QA and project management
  • Management & continuity

    Delivery

    We can lead delivery, coordinate your internal team and outside partners, and keep projects moving.

    • Regular planning
    • Progress reviews
    • Clear accountability
    • The roadmap connected to the work getting done

    Shaped aroundYour priorities

    Talk about delivery (opens in a new tab)

Use cases

What could this look like in your business?

Bring us the bottleneck, the idea, or the process your team keeps working around.

Find · Build · Keep improving
  1. Find the opportunityRoadmap · Priorities
  2. Build the solutionWorking tools · Real use
  3. Keep improvingIntegration · Security · Training

We bring

  • Business operators
  • Builders
  • Security expertise
  • The people to make it happen

You bring

  • The bottleneck
  • The idea
  • The process your team keeps working around
  • Your priorities and the work ahead

Where AI can help

  • Sales & customer follow-up

    Sales

    Respond to inbound leads, automate follow-up, and give managers better visibility into sales conversations.

  • Operations & reporting

    Operations

    Connect systems, reduce repetitive data entry, and turn scattered information into useful reporting.

  • Marketing & company knowledge

    Marketing

    Turn meetings, expertise, and project work into searchable knowledge and publishable content.

  • Recruiting & people operations

    People

    Streamline candidate screening, onboarding, and the administrative work behind a growing team.

  • Real estate

    Real estate

    Support deal screening, document review, property operations, and investor reporting with tools built around your process.

  • Your bottleneck

    Start here

    The process your team keeps working around. Let’s figure out what’s worth building.

Build your company’s ability to build.

Buy
Where it makes sense.
Build
Where it gives you an advantage.
Keep improving
As the technology evolves.

We help you develop the tools, talent, and capabilities to keep improving as the technology evolves.

Our tools

We build for ourselves, too.

GameChanger grew out of the tools we built to run Ground Game and serve our clients. We bring that experience to your business.

AI tools for sales coaching, call analysis, and follow-up.

Before

A sharp commercial team running on inboxes, spreadsheets, and tribal knowledge. Lead research ate the morning. Coaching happened after the fact.

What shipped

We mapped an SDR’s day and put the system where it removed the most work: pre-call research, queue priority, and coaching. Salesforce and Twilio stayed. No new platform was forced on the team.

Ground Control
A central platform for recruiting, people, and operations.
Speed-to-Lead
Automated inbound response and qualification.
Social Studio
A content engine that turns company knowledge and conversations into marketing.
For you
We bring that experience to your business.
GameTime manager command center with live activity, conversion figures, and a coaching queue.
Managers coach instead of chasing reports. Live activity, conversion, and a coaching queue in one workspace.
GameTime reports hub with an executive summary and generated coaching notes.
Reports written by the system. Executive summary, coaching notes, and outbound performance on a cadence.
GameTime smart call queue with prioritized leads, fit scores, and prep status.
Reps wake up to a queue, not an inbox. Leads auto-prioritized by fit, urgency, and research status.
Pre-call research per lead
30sfrom ~15 min
Kickoff to a working prototype on live data
Weeksnot quarters
Net-new platforms for the team to adopt
0existing stack

Team

The people who scope it are the people who ship it.

No separate bench introduced after the sale. Strategy, systems, and delivery sit with the same three people.

  • Marc Snegg

    Marc Snegg

    Partner and CEO, Ground Game

    • 15 years in real estate investments and private equity
    • Domain expert in real estate investment, global teams, and AI development
  • JP Domínguez

    JP Domínguez

    Founder and CEO, DeHyl · AI build and delivery

    • PhD, Business Administration; Bachelor of Economics
    • 15+ years in project management and estimation; 215+ projects led
    • Real Estate and Construction & Development certificates

    OwnsBuild · Test · Deploy

  • Juan Trujillo

    Juan Trujillo

    Co-founder and CEO, Tixpert.ai

    • MS, Carnegie Mellon; 20+ years in big tech, fintech, and banking
    • 10 years at Google, last as Staff Engineer
    • Builds AI for finance teams: reconciliation, reporting, ERP integrations

    OwnsIntent · Design · Plan

Questions

Straight answers before the first call.

What teams usually ask before they bring us the first bottleneck.

Do you advise, or do you build?

Both. AI strategy, hands-on execution, and the people to make it happen. We find the opportunity, build the solution, and keep improving it with your team.

Where do we start?

With a roadmap grounded in your business. We learn how your company works, find the bottlenecks, and prioritize opportunities based on impact, cost, and effort.

What do you actually build?

Working tools you can use. We build and connect AI tools around your workflows, data, and existing systems. Test quickly, learn from real use, and develop what works.

What happens after the tools are built?

We handle integration, security, training, and ongoing improvement so the tools become part of how your team works.

Should we buy AI tools or build our own?

Buy where it makes sense. Build where it gives you an advantage. We help you develop the tools, talent, and capabilities to keep improving as the technology evolves.

How do engagements work?

Start with a roadmap, bring in fractional expertise, or build a dedicated team. Start with fractional support and add dedicated capacity as demand grows. Combine both when you need a core team backed by specialized expertise.

Have you built this for yourselves?

Yes. GameChanger grew out of the tools we built to run Ground Game and serve our clients: GameTime, Ground Control, Speed-to-Lead, and Social Studio. We bring that experience to your business.

What does it cost?

We shape the engagement around your priorities and the work ahead, so we don’t publish prices. On a discovery call we’ll talk through what’s worth building and what it takes.

What’s the first thing you’d change?

Let’s figure out what’s worth building.

Bring us the bottleneck, the idea, or the process your team keeps working around.

You’ll talk to Marc, JP, or Juan: Marc Snegg, JP Domínguez, Juan Trujillo

Reply
Within 2 business days
Call
45 minutes
Partner
One partner from strategy through execution